For years, the global peanut butter market was dominated by American and Argentine production. But in the last decade, a massive shift has occurred. India, specifically the state of Gujarat, has emerged as the preferred sourcing hub for the world’s biggest private label brands.

Why are global buyers switching their supply chains to India? The answer lies in the G20 Peanut.

The Ingredient Advantage Great peanut butter starts in the soil. NutritionX sources exclusively from the Saurashtra region of Gujarat, home to the G20 Bold Peanut variety. Unlike smaller, oil-deficient nuts, the G20 is prized for:

• Higher Natural Oil Content: Creates a creamier, smoother texture without needing excessive added oils.

• Sweeter Profile: Naturally sweeter, meaning we can reduce added sugar in our formulations.

• Size & Crunch: Perfect for our "Super Crunchy" variants where texture matters.

Consistency is Key The fear for any importer is "batch variation"—when the second container doesn't taste like the first. At NutritionX, we mitigate this through rigorous standardization. Our manufacturing partners employ roasting technology that ensures uniform color and moisture content across tons of product.

The Cost-Quality Balance Sourcing from NutritionX allows you to hit the "sweet spot" of pricing. We offer BRCGS and US FDA-compliant quality at a price point that allows you to maintain healthy retail margins in competitive markets like the UK and Dubai.